American Red Cross

A signature look and identity for American Red Cross branded products is focused on Safety and Emergency Preparedness Products. A percentage of the purchase price directly supports the vital programs of the organization. We created an overall brand statement, “Be Red Cross Ready,” to unite the product line. Photos of caring individuals create an emotional connection with consumers. Bold red branding boarders and clear designations for product information make this line easy to shop and connect with. We've worked with many of the American Red Cross Licensing Partners to develop packaging and materials.

American Red Cross Branding System

American Red Cross Footwear Program for Healthcare Professionals

American Red Cross First Aid & Safety Series