creative strategies and visual solutions for business, brand and product success
Dr Pepper Snapple Group
Alternatives coordinates with Dr Pepper Snapple Group (DPSG) licensing division and is responsible for creating strategies, visuals and branding systems that support their 50+ brands in licensing. We work with
Dr Pepper Snapple Group, their licensing agents and licensees to build all aspects of successful brand programs from concept, trend and theme development through implementation.
Dr Pepper Current, Retro and Historic Branding Systems
Vintage Artwork Archiving
DPSG Vintage Branded Products for licensee on10® exclusively for Sephora.
The dpsglicense.com Website is an Alternatives managed resource for all branding systems, artwork and historic artwork archives for licensees.
Print Advertising to promote new product ideas to potential licensees.
Dr Pepper Retail Store at the Dr Pepper Bottler Convention
Identity and Branding Usage Guidelines for Dr Pepper/MTV Band in a Bubble event at Pier 54 in New York City.
Exterior Times Square area spectacular sign with moving lighting, 10' Snapple Bottle and LED motion content for the Snapple Theater Center complex of Off Broadway Theaters.
Interior lobby, signage, cocktail bar and promotional item sales kiosk at Snapple Theater Center
Product Labels for BBQ Sauces and Marinades
Product labels for
Dessert Toppers
Packaging for Frozen Parfaits
Box Packaging for Cakes
Theme Artwork Concepts
Dr Pepper themed location of Whataburger restaurant in Waco, Texas featuring historic artwork display cases and history timeline of Dr Pepper bottle designs from 1893 to present.
Custom Wall Graphic
Timeline Wall Graphic
Custom Formica Table Tops
Custom Wall Graphic
Timeline Wall Graphic
Custom Formica Table Tops
DPSG Fold Out Business Cards that showcase current marks
and vintage marks available
for licensing.
2008 Licensing Show Trade
Show Booth featuring the family
of DPSG Brands.